Herb Ertlinger is the owner and vintner of the local Schitt's Creek business, the Herb Ertlinger Winery, a winery specializing in fruit wines. He asks Moira to be the spokesperson for his winery and appear in a series of commercials to promote his fruit wine.

He later uses Moira again to promote his new Moira Rosé after the release and success of her new Crows film.


Season 1

Season 6


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