Schitt's Creek Wiki

Herb Ertlinger is the owner and vintner of the local Schitt's Creek business, the Herb Ertlinger Winery, a winery specializing in fruit wines.


He asks Moira to be the spokesperson for his winery and to appear in a series of commercials to promote his fruit wine, this however falls through when she gets drunk on the wine and ruins production.

He later uses Moira again to promote his new Moira Rosé after the release and success of her new Crows film. Similar to his previous encounter with her, Moira gets drunk again, but is also unable to choose a wine to showcase her name due to her distaste for it.


Season 1

Season 6