| “ | Now, it's fruit wine, which is exciting in itself. But the thing we're most proud of is that our fruit is 100% insecticide free. | ” |
| — Herb Ertlinger[src] | ||
Herb Ertlinger is the owner and vintner of the local Schitt's Creek business, the Herb Ertlinger Winery, a winery specializing in fruit wines.
Overview[]
He asks Moira to be the spokesperson for his winery and to appear in a series of commercials to promote his fruit wine. This, however, falls through after she gets drunk on the wine and ruins the production.
Herb later uses Moira again to promote his new Moira Rosé after the release and success of her new Crows film. Similar to his previous encounter with her, Moira gets drunk again, but is also unable to choose a wine to showcase her name due to her distaste for it.
