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Herb Ertlinger is the owner and vintner of the local Schitt's Creek business, the Herb Ertlinger Winery, a winery specializing in fruit wines. He asks Moira to be the spokesperson for his winery and appear in a series of commercials to promote his fruit wine.

He later uses Moira again to promote his new Moira Rosé after the release and success of her new Crows film.

Appearances

Season 1

Season 6

Gallery

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