Main article: Schitt's Creek
The wealthy Rose family—video store magnate Johnny (Eugene Levy), his wife and former soap opera actress Moira (Catherine O'Hara), and their adult children David and Alexis (Dan Levy and Annie Murphy)—lose their fortune after being defrauded by their business manager. They are forced to rebuild their lives with their sole remaining asset: a small town named Schitt's Creek, which Johnny had bought David as a joke birthday gift years earlier.
The Roses relocate to Schitt’s Creek, moving into two adjacent rooms in a run-down motel. As the family adjusts to their new lives, their well-to-do attitudes come into conflict with Schitt's Creek's more unsophisticated and down-to-earth residents, including mayor Roland Schitt (Chris Elliott), his wife Jocelyn (Jennifer Robertson), and the motel's manager, Stevie Budd (Emily Hampshire).